PRIVACY POLICY

PRIVACY POLICY

Effective Date: July 8, 2026
Last Updated: July 8, 2026

The Body Lab, LLC, together with its affiliated studios, locations, and operating entities, collectively referred to in this Privacy Policy as “The Body Lab,” “we,” “us,” or “our,” respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

• Visit our website at www.thebodylabkc.com;

• Create or maintain a client account;

• Use our studio-management or booking platform;

• Purchase a membership, class package, session, product, gift card, or other service;

• Register for, reserve, attend, modify, or cancel a class, appointment, event, sauna session, or other offering;

• Complete a waiver, intake form, survey, promotion, or other form;

• Communicate with us through email, telephone, text message, social media, our website, or another channel;

• Subscribe to email or SMS communications;

• Visit or interact with one of our studio locations; or

• Otherwise interact with The Body Lab.

This Privacy Policy applies to information collected directly by The Body Lab and information processed on our behalf through service providers, including our website, studio-management, booking, payment, email, and text-messaging providers.

By using our website, creating an account, submitting information, or interacting with our services, you acknowledge the practices described in this Privacy Policy.

​

1. Information We Collect

The information we collect depends on how you interact with The Body Lab.

 

A. Personal and Contact Information

We may collect:

• First and last name;

• Email address;

• Mobile telephone number;

• Other telephone number;

• Mailing address;

• Billing address;

• Date of birth;

• Emergency-contact information;

• Preferred studio location;

• Account username and login credentials;

• Communication preferences; and

• Other information you voluntarily provide.

 

B. Account and Client-Profile Information

When you create or maintain an account with The Body Lab or our studio-management provider, we may collect:

• Client identification and account information;

• Account status;

• Home or preferred studio;

• Membership and package information;

• Available credits or account balances;

• Purchase history;

• Booking and attendance history;

• Cancellation and no-show history;

• Waitlist activity;

• Signed waivers, acknowledgments, and agreements;

• Communication preferences;

• Notes related to customer service or account administration; and

• Other information necessary to manage your relationship with The Body Lab.

 

C. Booking and Transaction Information

When you make a purchase or reservation, we may collect:

• Classes, appointments, events, or services reserved;

• Dates and times of reservations;

• Studio location;

• Membership, package, service, or product purchased;

• Transaction amount;

• Payment status;

• Discounts, promotions, or gift cards used;

• Billing information;

• Refund, dispute, or cancellation information; and

• Related transaction records.

Payment-card transactions may be processed by third-party payment processors. The Body Lab may not directly receive or retain complete payment-card numbers.

 

D. Fitness, Wellness, and Safety Information

When reasonably necessary to provide services or support studio safety, we may collect information you voluntarily provide regarding:

• Fitness experience;

• Physical limitations;

• Injuries;

• Pregnancy-related considerations;

• Accessibility needs;

• Relevant health or safety concerns;

• Emergency considerations; and

• Modifications or accommodations requested.

The Body Lab is a fitness and wellness business and is not a healthcare provider. Information submitted to us does not create a physician-patient or other healthcare-provider relationship.

 

E. Email Information

When you subscribe to or interact with our email communications, we may collect:

• Your email address;

• Subscription status;

• Email preferences;

• The date and source of your subscription;

• Email delivery status;

• Open and click activity;

• Responses or messages you send;

• Unsubscribe requests; and

• Other email-engagement information.

 

F. Mobile and SMS Information

When you provide a mobile telephone number, opt in to receive text messages, or communicate with us through SMS or MMS, we may collect:

• Your mobile telephone number;

• Your name and client-account information;

• The date, time, method, and source of your opt-in;

• The disclosure or form associated with your opt-in;

• Your SMS communication preferences;

• Messages you send to or receive from us;

• Message-delivery information;

• Message responses and interaction information;

• Requests for assistance;

• Opt-out requests;

• Records of consent and withdrawal of consent; and

• Other information necessary to administer and document our messaging program.

Providing a telephone number does not, by itself, necessarily constitute consent to receive automated marketing text messages. SMS consent is collected and managed through the applicable enrollment, account, booking, registration, waiver, communication-preference, or other consent process.

 

G. Website and Device Information

When you visit or use our website, we and our service providers may automatically collect information such as:

• Internet Protocol address;

• Browser type;

• Device type;

• Operating system;

• Approximate geographic location derived from an IP address;

• Referring website or source;

• Pages viewed;

• Links and buttons selected;

• Dates and times of visits;

• Session duration;

• Website interactions;

• Cookie identifiers;

• Advertising identifiers;

• Error and diagnostic information; and

• Website-performance information.

 

H. Information From Third Parties

We may receive information from third parties that provide services to us or facilitate your interactions with The Body Lab, including:

• Walla or another studio-management and booking provider;

• Website-hosting and development providers;

• Payment processors;

• Email and SMS providers;

• Telecommunications carriers;

• Analytics providers;

• Advertising platforms;

• Social-media platforms;

• Event-registration services;

• Referral or promotional partners; and

• Other operational service providers.

We may combine information received from these sources with information collected directly from you.

 

2. How We Collect Information

We may collect information:

• Directly from you;

• Through our website;

• Through Walla or another studio-management or booking system;

• When you establish or update a client account;

• When you sign a waiver or agreement;

• When you reserve or attend a class, appointment, event, or service;

• When you purchase a membership, package, session, product, or gift card;

• When you contact us;

• When you subscribe to email or SMS communications;

• Through cookies and similar technologies;

• Through our service providers; and

• Through other interactions with The Body Lab.

 

3. How We Use Personal Information

We may use personal information to:

• Create, maintain, and administer client accounts;

• Authenticate account access;

• Process payments and transactions;

• Manage memberships, packages, credits, and account balances;

• Schedule, confirm, modify, or cancel reservations;

• Administer classes, appointments, events, sauna sessions, and other services;

• Manage waitlists and attendance;

• Provide requested products and services;

• Deliver customer service and technical support;

• Respond to questions, concerns, and requests;

• Communicate schedule, location, instructor, or service changes;

• Send account, purchase, booking, and membership notifications;

• Send email communications;

• Send SMS or MMS communications when authorized;

• Provide studio updates, promotions, events, and special offers;

• Maintain studio safety;

• Provide requested modifications or accommodations;

• Personalize services and communications;

• Understand client interests and preferences;

• Analyze website, campaign, and business performance;

• Improve our website, services, facilities, communications, and client experience;

• Protect against fraud, unauthorized access, misuse, and security incidents;

• Maintain records of agreements, waivers, consent, and communication preferences;

• Enforce our agreements, policies, and legal rights;

• Fulfill tax, accounting, legal, and regulatory obligations; and

• Carry out other purposes disclosed when information is collected.

 

4. Email Communications

The Body Lab may send transactional, operational, or service-related emails concerning:

• Your account;

• Purchases;

• Memberships;

• Packages;

• Reservations;

• Waitlist status;

• Schedule changes;

• Studio operations;

• Safety matters;

• Events or services for which you registered; and

• Requests or communications initiated by you.

Where permitted, we may also send marketing emails concerning:

• Studio news;

• Classes and services;

• Memberships and packages;

• Events;

• Promotions;

• Special offers;

• Wellness information; and

• Other The Body Lab updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in an email or by contacting us using the information in the “Contact Us” section below.

Unsubscribing from marketing emails may not prevent us from sending transactional, account-related, safety-related, or other nonmarketing communications that are necessary to provide services or administer your account.

 

5. SMS and Text Messaging

The Body Lab may use SMS or MMS messaging to send communications concerning:

• Class, appointment, and service confirmations;

• Reservation reminders;

• Waitlist notifications;

• Schedule or instructor changes;

• Studio closures or operational updates;

• Membership and account information;

• Purchase and package information;

• Customer-service communications;

• Event announcements;

• Promotions;

• Special offers; and

• Other informational or marketing communications authorized by the recipient.

When required, The Body Lab will obtain appropriate consent before sending automated marketing or promotional text messages.

Consent to receive marketing text messages is not a condition of purchasing any product, service, membership, class package, session, or other offering from The Body Lab.

Message and data rates may apply and you may reply STOP to opt-out of messaging; reply HELP for additional messaging help. Message frequency may vary based on usage.

You may also contact The Body Lab directly to request assistance or withdraw consent using the contact information provided below.

After submitting an opt-out request, you may receive a final message confirming that your request has been processed. We may retain limited information necessary to document and honor your opt-out request.

 

6. Mobile Information and SMS Consent Data

The Body Lab follows the following policy regarding mobile information, SMS consent, and text-messaging opt-in data:

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

The Body Lab does not sell or rent mobile telephone numbers, SMS opt-in information, or text-messaging consent information for third-party or affiliate marketing or promotional purposes.

The preceding restriction does not prevent The Body Lab from using vendors and service providers solely as necessary to support our own operations and deliver services requested or authorized by clients. These operational providers may include Walla, telecommunications carriers, messaging-delivery providers, hosting providers, payment processors, information-technology providers, and other companies performing services on our behalf.

Such operational providers are not authorized by The Body Lab to use mobile information or SMS consent information for their own independent marketing or promotional purposes.

Information may also be disclosed when reasonably necessary to:

• Comply with applicable law;

• Respond to a court order, subpoena, or lawful government request;

• Investigate suspected fraud, unlawful activity, or security incidents;

• Protect the rights, safety, or property of The Body Lab, our clients, our personnel, or others;

• Process payments or provide requested business services; or

• Facilitate a merger, acquisition, financing, sale, reorganization, or transfer of some or all of The Body Lab’s business or assets.

Text-messaging originator opt-in data and consent will remain excluded from disclosures for third-party or affiliate marketing or promotional purposes.

 

7. Cookies and Similar Technologies

The Body Lab and our service providers may use cookies, pixels, tags, local-storage technologies, session technologies, analytics tools, or similar technologies to:

• Enable website functions;

• Maintain sessions;

• Remember preferences;

• Understand how visitors use our website;

• Analyze traffic and engagement;

• Diagnose errors and technical problems;

• Improve website performance;

• Measure campaigns and advertising;

• Prevent fraud;

• Support security; and

• Provide or measure relevant advertising where permitted.

Some technologies are necessary for website functionality. Others may be used for analytics, preferences, or advertising.

You may be able to manage cookies through your browser settings or any cookie-control tools provided on our website. Disabling certain technologies may affect the functionality of the website.

 

8. Analytics and Advertising Services

We may use third-party analytics and advertising services to understand website activity, evaluate marketing performance, improve user experience, and measure campaigns.

These providers may process information such as:

• Device and browser information;

• IP address;

• Website interactions;

• Referring sources;

• Pages visited;

• Campaign identifiers; and

• Cookie or advertising identifiers.

Third-party providers process information according to their own terms and privacy policies. Where required by applicable law, we will request consent before using nonessential tracking technologies.

 

9. How We Disclose Personal Information

We may disclose personal information in the following circumstances.

 

A. Service Providers

We may disclose information to service providers that perform business functions on our behalf, including:

• Studio-management and booking services;

• Payment processing;

• Website hosting;

• Cloud storage;

• Software support;

• Email delivery;

• SMS delivery;

• Telecommunications;

• Analytics;

• Advertising;

• Customer support;

• Fraud prevention;

• Security;

• Accounting;

• Legal services; and

• Other necessary operational services.

These providers may only use information as permitted to provide services to The Body Lab or as otherwise required by law.

Mobile information and SMS consent information remain subject to the restrictions stated in Section 6.

 

B. Affiliated Locations and Operating Entities

We may disclose appropriate information among The Body Lab-affiliated studios, locations, and operating entities when necessary to:

• Administer client accounts;

• Provide access to eligible locations or services;

• Manage memberships or packages;

• Process bookings and purchases;

• Provide customer support;

• Maintain business records; or

• Operate The Body Lab’s business.

Mobile information and SMS consent information will not be disclosed to affiliates for their own marketing or promotional purposes.

 

C. Legal and Safety Purposes

We may disclose information if we reasonably believe disclosure is necessary to:

• Comply with a law or regulation;

• Respond to a valid subpoena, court order, or legal process;

• Respond to a lawful government request;

• Protect the safety, rights, or property of The Body Lab or others;

• Investigate fraud, abuse, unauthorized activity, or security incidents; or

• Enforce our agreements, waivers, terms, or policies.

 

D. Business Transactions

Information may be transferred or disclosed in connection with an actual or proposed:

• Merger;

• Acquisition;

• Financing;

• Investment;

• Reorganization;

• Sale of assets;

• Bankruptcy; or

• Other business transaction.

Any successor organization will remain subject to applicable laws and obligations governing the information it receives.

 

E. At Your Direction or With Your Consent

We may disclose information when you direct us to do so, request a particular disclosure, or provide appropriate consent.

 

10. Sale of Personal Information

The Body Lab does not sell mobile telephone numbers, SMS opt-in data, or text-messaging consent information.

The Body Lab does not share mobile information with third parties or affiliates for their own marketing or promotional purposes.

Certain analytics or advertising activities may be defined as a “sale,” “sharing,” or use for targeted advertising under particular state privacy laws, even when money is not exchanged. Where such laws apply, eligible individuals may have the right to opt out.

 

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide services;

• Maintain client accounts;

• Administer memberships and bookings;

• Complete transactions;

• Provide customer support;

• Maintain business and financial records;

• Document waivers and agreements;

• Document SMS and email consent;

• Honor unsubscribe and opt-out requests;

• Prevent fraud and misuse;

• Resolve disputes;

• Enforce our rights; and

• Comply with legal, accounting, tax, regulatory, and operational obligations.

Retention periods vary depending on the type of information, the nature of our relationship with you, and applicable requirements.

We may retain limited suppression-list information after an opt-out request to ensure that we continue honoring that request.

 

12. Data Security

The Body Lab uses reasonable administrative, technical, and physical safeguards designed to protect personal information against:

• Unauthorized access;

• Improper use;

• Unlawful disclosure;

• Alteration;

• Destruction; and

• Loss.

However, no website, network, database, transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee the absolute security of information.

You are responsible for maintaining the confidentiality of your login credentials and for notifying us if you believe your account has been accessed without authorization.

 

13. Your Privacy Choices

You may manage certain privacy and communication preferences as follows:

Email

Use the unsubscribe link contained in a marketing email or contact us directly.

SMS

Reply STOP to a text message to opt out of further messaging. Reply HELP for assistance.

Account Information

Contact us to request correction of account or contact information, or update available information through your client account when that functionality is available.

Cookies

Use your browser settings or available website cookie controls to manage certain cookies and tracking technologies.

 

14. Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

• Request access to certain personal information;

• Request correction of inaccurate personal information;

• Request deletion of certain personal information;

• Request a portable copy of certain personal information;

• Obtain information about categories of information collected or disclosed;

• Opt out of certain sales, sharing, or targeted advertising;

• Withdraw consent where processing is based on consent;

• Appeal the denial of an eligible privacy request; and

• Exercise privacy rights without unlawful discrimination.

These rights may be subject to legal exceptions, verification requirements, and limitations.

To submit a privacy request, contact us using the information below and include “Privacy Request” in the subject line. Please identify the email address and telephone number associated with your account and describe the request.

We may request additional information to verify your identity and protect your account before completing a request.

 

15. Children’s Privacy

Our website and general marketing services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without legally sufficient authorization.

Minors may participate in eligible services only in accordance with The Body Lab’s age requirements and any required parent or legal-guardian authorization, account, waiver, or supervision.

Please contact us if you believe a child has submitted personal information improperly.

 

16. Third-Party Websites and Services

Our website and communications may contain links to third-party websites, social-media platforms, booking systems, payment systems, or other services.

We do not control and are not responsible for the privacy, security, content, or availability practices of third parties. We encourage you to review the privacy policies of third-party services before submitting information to them.

 

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our business;

• Our services;

• Our technology;

• Our information practices;

• Our messaging program; or

• Applicable legal or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last Updated” date.

When appropriate, we may provide additional notice of material changes through email, SMS, an account notification, or another reasonable method.

 

18. Contact Us

Questions, requests, or concerns regarding this Privacy Policy or The Body Lab’s privacy practices may be directed to:

The Body Lab, LLC
Website: www.thebodylabkc.com
Email: info@thebodylabkc.com
Telephone: 913-808-5180
Mailing Address: 4800 W 135th St, Leawood, KS